5. Not Nurturing the Relationship
Finally, one of the biggest mistakes you can make is not nurturing the relationship with your collaborator after the project is done. Collaborations shouldn’t be one-and-done events – they should be the start of an ongoing, mutually beneficial partnership.
Make an effort to stay in touch, support each other’s channels, and look for future opportunities to work together. Attend each other’s events, shout each other out on social media, and find ways to cross-promote your content.
By building a strong, lasting relationship with your collaborator, you’ll not only create amazing content together, but you’ll also be able to tap into each other’s audiences and resources for years to come.